Activity

  • Honeycutt Wiley posted an update 2 years ago

    If you want to know how to launch a new product you will need to be prepared to put in a lot of hard work and dedicate time to doing it right. If you put the effort in, the reward will greatly exceed the effort.

    packaging design will look for a get rich turnkey solution that works overnight, when the truly successful launches are the result of proper planning and research. If you are looking for a solid product launch you will want to make sure that you start with a product launch plan.

    This plan is important because it is a roadmap to a successful launch and will serve as your guide throughout the process. The plan will enable you to model the launch before you ever take the first step and eliminate any possible pitfalls before they arrive.

    When you are planning a launch, the pre-launch phase can sometimes fall between the cracks of product development and product launch. However, this stage helps determine your success since it builds the buzz around your market before your launch.

    You will want to find partners who also have a solid reputation in your market and seek opportunities to cross-promote your product. You will benefit from their influence with their existing customers and they will benefit from the additional products they can make available.

    You will also need to setup your squeeze page to let your potential customer base in on the product launch without giving them all of the information. This will have them chomping at the bit on launch day and ready to buy.

    In order to create anticipation of your launch you will want to focus all of your marketing on your launch date including a countdown and other promotional tools that let potential customers know when they will be able to buy your groundbreaking product.